Daphne Relvas Velaidis oversees marketing strategy, leasing initiatives, and customer experience programs for Pratum Companies’ 15,000-unit portfolio of market-rate and affordable housing. She leads the development of integrated marketing and brand strategies that drive demand generation, retention, and overall portfolio performance.
With a background in commercial real estate, Daphne draws on a career that bridges marketing, asset management, and market research, bringing expertise in analytics, strategic planning, and go-to-market program development. She is a member of the PMA Marketing Council and holds a B.S. in Marketing Communications and Analytics from Virginia Commonwealth University and an M.B.A. from William & Mary.
