Wendy oversees corporate brand, marketing, and communications, as well as portfolio marketing and customer experience programs and partnerships for market-rate and affordable properties. Wendy leads the marketing team in developing go-to-market demand generation and retention strategies. With more than 25 years of experience, Wendy has held numerous marketing and sales enablement roles, achieving progressive responsibility in product marketing, branding, training, and cross-functional team leadership. Her career includes leadership roles as marketing council chair and board member for PMA. Wendy is a member of NMHC’s Marketing Leaders Roundtable, NAA’s Marketing & Communications Forum, Revyse CMO Roundtable, Multifamily Insider’s Leadership Council, and Multifamily Mentor Matchmaker. She has regularly been a featured commenter at industry conferences and in publications such as Multi-Housing News on issues of branding as well as audience and customer engagement. Wendy earned an M.B.A. with a concentration in marketing from Strayer University.
